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There have been many rumors flying around the net of what Sony may announce at this year's GamesCom in Cologne, Germany, previously located in Leipzig. Will the PS3 receive a price drop? Will they announce the PS3 Slim? What is this "upgraded PSN service"? What is this PSP Go App Store about? And the list goes on and on. Well August 18th is finally here and Sony will be hitting the stage very soon, 12:30pm est to be exact. Sony finally gets to reveal what is real and what is not. This will finally end all of the speculation, articles from other websites, and fake advertisements. Today is a great day to be a PS3 owner and I would like to announce that we will be holding a LIVE feed for the press conference right here. Are you guys ready to see some electrifying announcements? If you have not done so already, click Read More so that you do not miss ANY of the ongoing action. Also, feel free to leave comments as we update the feed as we would love to see the PlayStation community discuss these announcements LIVE. See you guys in about an hour and a half! Don't forget to refresh because you never know when something new is announced!




[1:38] Sony press conference is now over.



[1:37] "PlayStation is all about individuality."



[1:37] "We believe everyone enjoys entertainment differently and should have a choice."



[1:37] "I hope you've found tonight interesting and informative. PS is a company with a vibrant future"



[1:36] PS3 price officially dropped to $299. Price will apply starting today including the older models.



[1:34] 32 per cent smaller, 36 per cent lighter, consumes 34 per cent less power than the original.



[1:34] "Allow me to introduce the latest version of PS3, available in stores throughout the world from the first week of September."



[1:33] States that Europe is brilliant at making games such as: LBP, Killzone 2, and many more.



[1:30] The motion-sensing controller can be anything you want it to be (sword, a torch, a shield, etc.



[1:29] "Ask yourself how far you are prepared to go to save someone you love." No motion controller stuff today, says Andrew. We will have to go to Tokyo Game Show for that.



[1:28] "Heavy Rain will be a different type of game based on something deeper and more emotionally involving".



[1:27] Incredible Heavy Rain footage being shown.



[1:22] "How far would you go to save someone you love?" "Would you kill someone to save someone you love?" Heavy Rain will feature four characters with four lives and four ways to answer the question.



[1:22] David Cage takes stage to talk about Heavy Rain.



[1:20] More AMAZING Uncharted Gameplay shown. Will be posted on the site once I receive the file.



[1:20] Nathan is climbing a mountain in a blizzard. "I suppose I should have quit while I was ahead... Little late for that now." He's wounded and falls apart in the snow.



[1:20] New Uncharted 2 Gameplay being shown.



[1:19] "To celebrate the launch of PSPgo," there's a special offer. People who live in the PAL region who register their PSPgo between October 1-10 will get a free downloadable version of GT PSP. It's the full version!



[1:15] The Minis will launch on October 1st, release date of PSP Go. 15 new games for launch and 50 games before the end of the year



[1:14] "Minis on PSP". What are minis? "Minis allow many developers who have never developed for PSP before to do so for the first time. They offer smaller, downloadable games at low prices." They will have a 100MB size limit.



[1:13]"Content, content and more content" is their policy, says Andrew, Plus "a completely new offering".



[1:13] LocoRoco and Eye of Judgment PSP will be on show floor.



[1:12] Reading is "made easy with autoflow".



[1:08] Digital reader announced for PSP and will be available this December. It can read "many different types of media" and will launch with "digital comics".



[1:05] Video delivery service rolling out this year to UK like promised.



[1:05] VidZone to roll out to various Scandinavian regions by the "end of the year". Still no word on NA



[1:02] There will be a new are called "What's New" and you will be able to view recently uploaded content. There will be shortcuts to TV websites like iPlayer!



[1:01] "We will be implementing a host of new features that will make PSN even better" starting September 1st , improving "both navigation and aesthetics" -Andrew House



[1:01] More dance moves and animations are coming to Home. You'll be able to flip a coin, roll a dice, and roll a ball "at any time".



[1:00] Audi will become involved with Home starting in September. You will be able to see Audi TV content in the Home cinema, and they'll launch a space before the end of 2009.



[12:59] SingStar Rooms, Music Quiz, Video Jukebox, Interactive Dance Floor, and more coming to Home



[12:58] Home has been downloaded 7.5 million times globally



[12:57] "PlayStation fans are using PlayStation Home in the same way people use other social media." - Andrew House



[12:56] The number of PSN "registrants" is now over 27m globally



[12:54] 23.7 million PS3s sold globally



[12:54] 52.9 million PSPs sold globally



[12:53] 138.8 million PS2s have now been sold globally



[12:51] Andrew House takes the stage